Standard 1K
10 Lens
500 Lens is approximately 50 standard 1K generations.
Transparent pricing
Know what you are signing up for.
Start with a free trial allocation, then choose a plan based on production volume and workflow features. Paid plans can add one-time Lens capacity when they need extra usage.
No credit card for free tierStripe billing for paid plansOne-time add-on Lens packs
How Lens works
AI usage you can understand before you generate.
Lens is GourmetVision's metered AI usage unit. Different actions consume different amounts, while your plan determines recurring capacity and workflow feature access.
High-res 2K
18 Lens
Available within plans that include higher-resolution output.
High-res 4K
28 Lens
Available within plans that include 4K workflow access.
Add-on capacity
One-time
Paid plans can purchase extra Lens without waiting for the next renewal.
Monthly plans
Choose capacity and workflow features together.
Plan upgrades provide more included Lens and unlock broader restaurant production capabilities. Add-on Lens are for extra usage, not a replacement for plan-specific feature access.
Free
$0
30 Lens one-time trial- ~3 standard 1K generations
- 1 saved style
- Standard export
- Verified email required
Starter
$19/mo
500 Lens per billing cycle- ~50 standard 1K generations
- 5 saved styles
- Photo Analyzer
- Style & Environment Analysis
Pro
$49/mo
2,000 Lens per billing cycle- ~200 standard 1K generations
- 20 saved styles
- AI inpainting & magic eraser
- Batch generation up to 5 photos
- 2K/4K output, campaigns and social tools
Studio
$119/mo
6,000 Lens per billing cycle- ~600 standard 1K generations
- Unlimited saved styles
- Batch generation up to 20 photos
- Advanced search and bulk nutrition workflows
Enterprise
Custom capacity, integrations, and support.
Enterprise is quote-based and designed for larger organizations that need custom Lens allocation, SLA options, managed social/account limits, integrations, or dedicated onboarding.
Contact SalesAnnual billing
Lower monthly equivalent when billed annually.
Annual plans are charged once for the year. Current monthly-equivalent pricing is shown below.
Starter annual
$15/month equivalent
$180 billed annually.
Pro annual
$39/month equivalent
$468 billed annually.
Studio annual
$99/month equivalent
$1,188 billed annually.
Add-on Lens packs
Extra usage without an immediate plan upgrade.
Paid plans can purchase one-time Lens packs. Unused add-on Lens remain in the add-on balance when the recurring subscription allowance refreshes.
300 Lens
$9
$3.00 per 100 Lens.
1,000 Lens
$25
$2.50 per 100 Lens.
2,500 Lens
$49
$1.96 per 100 Lens.
Paid add-on purchasing uses high safety ceilings to protect against abnormal purchase activity. Those safeguards are not intended to act as normal low spending limits.
Frequently asked pricing questions
Before choosing a plan
Is the free account really free?
Yes. A new free account receives a one-time 30 Lens trial allocation and does not require a credit card to create the account.
Can I buy more Lens without upgrading?
Paid plans can purchase one-time add-on Lens packs. A plan upgrade is still required when you need features that are only included in a higher tier.
Why not stay on Starter and only buy add-ons?
Add-ons increase usage capacity, but they do not unlock Pro or Studio workflow features such as AI inpainting, larger batch generation, higher-resolution output, campaigns, social tools, or advanced search.
Can I manage or cancel a paid subscription?
Paid subscription management is handled through Stripe from inside GourmetVision for accounts with active Stripe billing.
Start small and upgrade when the workflow earns it.
Use the 30 Lens free allocation to understand GourmetVision before committing to a paid plan.